Is Maybelline Cruelty Free? All You Need to Know [2023] - The Cosmetic Jar (2023)

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April 13, 2023

Is Maybelline Cruelty Free? All You Need to Know [2023] - The Cosmetic Jar (2)

Founded in the States in 1917, Maybelline is an American multinational cosmetics, skin care, fragrance, and personal care company, based in New York. Maybelline is part of the giant company L’Oréal, which owns a total of 36 beauty brands.

Are you looking for a new mascara or foundation? Are you searching for vegan or cruelty-free products? If so, you may be wondering if Maybelline is a cruelty-free brand. In this post, we’ll explore whether or not Maybelline is cruelty free and share some other tips about the brand. Read on to learn more.

4 things you need to know about Maybelline

  1. Where do Maybelline products come from? Maybelline is owned by L’Oréal, and therefore manufactures their products in various countries before shipping them worldwide
  2. Is Maybelline part of a bigger corporation? Yes, Maybelline is owned by L’Oréal. L’Oréal is a French multinational corporation and the world’s largest cosmetics company
  3. Where can you find Maybelline products? Maybelline is a mass market product, making it quite easy to find. You can find Maybelline products in most drugstores and supermarkets.They are also available at many beauty supply stores and online retailers including CVS, Walgreens, Walmart, Target, and many grocery stores. Maybelline does not sell their products directly
  4. Do they test on animals? According to their website, they do not test on animals. However, there is no indication that they require suppliers of their ingredients to be cruelty-free. Plus, Maybelline sells its products in mainland China where animal testing is still legally required

About Maybelline

For over a century, Maybelline has been producing unique beauty products. Founded in 1915 by a chemist named Tom Lyle Williams, Maybelline originally began as a small line of mascara and eye pencils. Since then, the company has grown into a global cosmetics powerhouse.

Today, Maybelline is proud to be one of the world’s leading cosmetics brands, offering a wide range of products that includes everything from foundation and lipstick to eyeshadow and skincare. Whether you’re looking for a classic red lipstick or the latest BB cream, Maybelline has something for everyone.

Does Maybelline test on animals?

Maybelline sell their products in physical stores in mainland China where animal testing is required by law for imported cosmetics. Furthermore, they are not on the cruelty-free companies on PETA’s list.

However, on their website, Maybelline say they don’t test on animals:

At Maybelline, we care for animal welfare and do not test on animals. Instead, we practice effective, non-animal ways to ensure the safety of our cosmetic products.

Furthermore, they state that they are using alternative testing methods, which exclude animal testing, such as testing using reconstructed skin (L’Oreal’s Episkin), which is created with human skin cells to mimic real skin, digital tools and artificial intelligence.

– Our Maybelline labs carry out testing using reconstructed skin (L’Oreal’s Episkin), which is created with human skin cells to mimic real skin. That way, we can effectively test all of our products before they’re applied to your skin.
– Epi-Skin isn’t the only non-animal method Maybelline uses – we also use digital tools, artificial intelligence, and toxicology modeling.

Does L’Oréal test on animals?

According to their website, L’Oréal doesn’t test on animals anymore, however, they do it if they are required by authorities for safety or regulatory purposes. It could mean that in China, where they sell their products and animal testing is still mandatory, they have to test on animals.

L’Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

For complete information on this subject, please click here

Is Maybelline vegan?

For a cosmetics brand to qualify as vegan, their products must not contain any animal products or any animal by-products. Some people say the brand must also qualify as cruelty free in order to be considered vegan.

Some of the products Maybelline have are vegan but there are also a few products that contain lanolin and carmine, which are animal-derived ingredients.

In order to find the list of ingredients they use in each Maybelline product, you need to read the label of each. For product too small to accommodate the list, an ingredient list should be available on the display unit in the store, according to their site. You can also read them on the product page on their site and if the ingredient list cannot be found on the product page, the company advises to email them directly.

For example, these are the ingredients they use in the INSTANT AGE REWIND® – INSTANT PERFECTOR 4-IN-1 GLOW MAKEUP.

Is Maybelline Cruelty Free? All You Need to Know [2023] - The Cosmetic Jar (3)
Is Maybelline Cruelty Free? All You Need to Know [2023] - The Cosmetic Jar (4)

What products does Maybelline have?

Maybelline focuses on face, eyes and lips products. You can find foundations, concealers, bb creams, primers, powders, blushes, and highlighters to help get any makeup you want. Some of their products are:

FoundationConcealerPowderContour and highlightBlush and bronzerBB creamPrimer and setting sprayMascaraBrowEyelinerEyeshadowLipstickLip GlossLip BalmLip Liner

Is Maybelline sustainable?

Maybelline is a popular cosmetics brand known for its affordable products. However, there are some concerns about the company’s sustainability practices. Petroleum production is a major source of greenhouse gas emissions, and many of Maybelline’s products contain petroleum-based chemicals.

In addition, the company’s packaging is not always recyclable. However, Maybelline has taken steps to address these concerns. The company now offers a range of sustainable products made with environmentally friendly ingredients. In addition, Maybelline has committed to using some recycled and recyclable materials in its packaging. As a result, the brand is becoming more sustainable and environmentally friendly.

Does Maybelline use recycled packing?

Yes, Maybelline uses some recycled materials. ALl their Green Edition packaging is made with up to 95% recycled materials. The company has also engaged in making all their plastic packaging from 100% recycled plastic by 2030.

Also, L’Oréal, Maybelline’s parent company, aims to use packaging from 50% recycled or bio-based sources by 2025 and 100% by 2030. By 2025, they also plan to have 100% of their packaging be refillable, reusable, recyclable, or compostable.

Cruelty-free alternatives to Maybelline

There are cosmetics brands on the market that are dedicated to providing cruelty-free products to consumers. Here are three cruelty-free alternatives to Maybelline:

  1. e.l.f. Cosmetics – is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. Their products include bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes, and mascara, and more. They have been a cruelty-free company and still are committed to using animal-free products only. They are also a PETA certified company.
  2. Revolution beauty:

How to know if a brand is truly cruelty free?

As more and more consumers become aware of the plight of animals used in cosmetics testing, they are looking for ways to ensure that the products they purchase are not contributing to animal cruelty.

The term “cruelty free” is often used to indicate that a product has not been tested on animals, but this label can be misleading. To be truly cruelty free, a product must be free of animal testing, and also be made from sustainable ingredients that have not been harvested in a way that harms the environment or animals. In addition, recycling and other sustainable practices must be used in the manufacturing process.

By reading labels carefully and doing some research, consumers can make informed choices about which products are truly cruelty free. On their website they should also specify if they conduct tests on animals, so this is always something you can check before making a purchase. By following these steps, you can be sure that you are at least one step closer to buying cruelty-free products.

Ultimately, shopping for cruelty free beauty products doesn’t have to be difficult. With a little bit of research, you can easily find brands that meet your standards for responsible and ethical production.


What is animal testing?

Animal testing is the use of animals in scientific and medical research. It can be used to study the effects of new drugs, to test the safety of new products, or to understand the complex genetics of diseases. In recent years, there has been a growing movement towards the use of sustainable and cruelty-free products. As a result, many companies are now searching for alternative ways to test the safety of their products.

Is Maybelline a clean brand?

Maybelline cannot be considered an organic or clean brand, although improvements have started to be made. All of the products in the line Green Edition keep a minimum of 70% natural origin ingredients, are vegan, and are formulated without parabens, petrolatum, mineral oils, BHT and silicones.

Is Maybelline sold where animal testing is required by law?

Yes, Maybelline is sold in China where animal testing is required by law to sell in shops in the country.

Is Maybelline certified cruelty-free by any organizations?

No, Maybelline is not certified cruelty-free by Leaping Bunny or PETA Cruelty Free.


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